Paul-Strauss from richdad.com starts a post that catch my eye and make me have the passion to share it in my blog. He gave a comparation of different action that will make you success and fail in business. Below is his post :

”If you were wondering how to fail in business, it’s really easy:

1. Come up with a product or service.

2. Then run around trying to find people to sell it to.

To succeed in business? That’s easy, too:

1. Find out what people want

2. Come up with a product or service that gives people what they told you they want.

Caution: Make sure that you are finding out what the ULTIMATE BENEFIT they’re looking for is. Lot’s of people say they want this or that– and what they’re talking about are features– gizmos, gadgets, etc. Pay attention to WHY they say they want X,Y,Z widget or other. What is the benefit they’re ultimately looking for? “

Some words from me :
In many sales and marketing books, the theory of “Sell what people want instead of what you want” is being touched inside the books. Why? Because this is the fastest way you close the sales and make money. It is much more easier to market a products that have its own market.

Source : Richdad.com

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