Business & Income - Misunderstanding of Branding in Business
What is branding? Putting a name for your business? Putting a name for your company? Putting a name for your products? Or just design a logo for all of them?
John Ward, contributing Editor for Donald Trump’s blog, The Trump blog are sharing some of the ideas about Branding. His article called “ Why care about Branding?†really is an eye-opening article. After reading his article, I feel that I know more about branding and there more about branding other than just putting a name and design a logo for your products.
Your brand is what you mean to the people who know you. It’s what first comes to mind when they hear your company name. It’s the thought, the feeling, the image that you own in their heads. Brand identification happens in a split second. Just think of James or Julie or Diane or Pete. In other words, think of someone you know and watch how quickly you summon up their presence in your mind. The same mental imagery happens when you call to mind McDonalds or Porsche or Gap. Those brands are already installed in your brain, like cookies on your computer. When they are mentioned, they activate your feelings about them.
Source : The Trump Blog