Thanks to Darrell Zahorsky from About.com remind me that I should take 5 minute to test my brochure design. I’m helping my mentor to run his business, so from time to time, I will involve in brochure designing for our company marketing plan. Every time after I finish the design, I never look back to my brochure and carry on with my other works. But I know it is worth to have a look and feel how strong is my brochure after reading Darrel’s article.

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So today I’m going to share his article in my blog here and below is the main point of the article:

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1. 5:00 Appeal to emotion - how your brochure can raise the buying emotion of customers.
2. 4:00 Be Professional - What market you want to attack and design your brochure to approach them. Experience tell me that professional brochure don’t work with customers who look for low price.
3. 3:40 Be Personal - Customers like to buy from people who can connect with them personally.
4. 3:00 Achieve Readability - I bet you never read a brochure that full of words that hardly to read, don’t you?
5. 2:30 Speak the language - Use simple language in your brochure. The point here is letting your customer understand what you trying to pass through your brochure.
6. 2:00 Lead with benefits - Customers don’t care what features and how good is your product but they care about their benefits.
7. 1:20 Have a single message - Think and pass a message to your customers in brochure.
8. 0:50 Focus on a Product or service - Don’t and never make your customers confuse with your catalog brochure. Simple always works the best.
9. 0:20 Make an Action call - Remember to leave some contact information such as telephone no, emails or web site.

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Remember always double check your brochure before sending out because your brochure is representing your company.

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Source : About.com

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