According to Laura Lake from About.com, mission statements for our business is more than just a piece of paper that hung on the wall. It consist your goal, business reason and your mission in business.
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So what should be included in mission statement, to get the answer, you can ask yourself these question:
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- What is the purpose of your business?
- Who do you serve? Who are your customers?
- What needs do you fulfill?
- How do you fulfill those needs?
- What values represent your business?
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Just brainstorming the answer and write down in a piece of paper. At the end, just compile all of them and list them neatly in your mission statement. This is an important steps since mission statement will keep reminding you your mission and give the power to you to move forward.
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